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How To Make The Perfect Serve MAKE YOUR SELECTION Given that context, what do black wine drinkers and wine professionals have to say about the partnership? I decided to find out.
So why would a successful black star who has a television show with Martha Stewart, a family-friendly cookbook, and a gospel album want to revisit his criminal past, partnering with a wine brand whose labels are animated portraits of convicts?
But in recent decades, criminal activities took a backseat to his smooth West Coast rap flow, and he is still one of the biggest rappers making music today. He was acquitted in a murder charge, and pleaded guilty in a weapons charge. In his past, Snoop Dogg has been associated with gang violence. As just one example, black men have a higher risk of being killed by police than white men, according to the National Academies of Sciences, so the perception can all too easily have real-life consequences. For those unfamiliar with 19 Crimes, the brand is a supermarket staple thats known for bringing Australias early convicts-turned-colonists to life on its augmented reality labels.įrom my perspective, the partnership between a black man and a wine brand associated with criminal activity is troubling and tone deaf given the dangerous, tired stereotypes associating people of color with crime. Last week, the Australia-based global wine conglomerate Treasury Wine Estates announced a multi-year partnership with rapper Snoop Dogg to bring a California red blend to market under its 19 Crimes label.
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